Commercial Excellence Award 2021

Danish Marketing Association wish to increase focus on good and value-creating marketing. In 2019 we introduced: The Commercial Excellence Award for the first time. We want to celebrate the best completed graduate thesis/graduation projects at Cand. merc and HD within this area: Commercial Excellence.

Januar 26, 2022, we invite you to award-cermony – the three best dissertations are announced.

1st. prize: DKK 25.000
2 x Runner-up: Each win: DKK 10.000

If you are a participant, student or just curious about what is happening in the field of commercial excellence, you are very welcome to participate (no fee).

The agenda will soon be published soon.


Requirements for the thesis: 

The award is given to a master thesis that has conclusions and/or recommendations on how a business’ commercial activities can be improved in such a way, that the company/organisations performance is improved.

The company’s performance includes indicators/areas such as: 
*Market share growth
*Top line increase
*Customer Loyalty improvement
*Value Chain improvements
*Omni channel optimization
*Focus on environmental, social and corporate governance. 

We also appreciate a creative mind and angle, new thinking – and of course good empirical grounding (an exciting company or industry – and a new creative way of approaching things!). 

1st. prize: DKK 25.000
2nd and 3rd prize: DKK 10.000
+ prices from Danish Marketing Association.

*All who submit receives 1 year free digital membership of Danish Marketing Association.

How to


Deadline: January 5th 2022

-Register your Executive Summery & Thesis (in english or danish) and your grade.



Voting (jury)


January 26th, 2022. 

The winner is awarded

Please register your master thesis below

Fill out the form. All who submit receives 1 year free digital membership of Danish Marketing Association. 


Please contact Danish Marketing Association,
Nina Barfod (Member Manager)
at email:
[email protected] or phone:
(+45) 38118787

Nordre Fasanvej 113-115, 1. sal.
2000 Frederiksberg